Friday, October 10, 2008


Thanks for inviting us!

S.N.O.B. Invited us to become friends and to submit our film through MYSPACE. It proves it works, this self-promoter friendly medium, the internet.

As independent filmmakers, with product to sell, niche markets to woo, we're always looking for event screens. We don't have a P&A budget, which we will have the next time around, enough at least for a stockpile of screeners and niche festival entry fees.

That's been our great revelation. If you're not married to the traditional model of theatrical release, and then on to ancillary markets, and are clear about where and who you think your audience is, (especially if your film straddles genres) you can drive your film towards that audience, see if it flies, sort of test drive it for potential distributors.

Straight to DVD is not the failure it once was. It used to be 'actors' wouldn't do tv, it was seen as a a comedown. Now some of the best work is on tv. The advent of cable as a player forced a more competitive market. If theatrical is only the commercial (taking into account the blockbuster exceptions and Hollywood accounting), the independent filmmaker only inflates the cost of the film by venturing there, and yet needs the exposure in order compete for viewers. So much product, so many choices.

The internet and its social interacting networks have become clear avenues of distributing information to niche consumers.

Grass roots audience building for us. And until the walls of restricted access are built, one can still pioneer in cyberspace.

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