Monday, February 4, 2008

APPLE SOHO SCREENING

It was pouring rain last Friday night and Prince street was full of bobbing umbrellas . Inside the Apple Store the lights were bright and the populous abundant. Our movie screened, such a gorgeous picture! From my seat in the back row center I could hear the film and the store as well, which I found distracting, but then I have a preference for a dark no talking from the audience movie, and find it difficult to train my focus on the one event, my mind darting hither and yon, a butterfly in a blooming meadow.

But I know that my kids thrive on this seeming chaos. When we screened at Ursinus in the cafeteria they stayed with it. Here too the audience seemed to be able to fall into the world of Cedarsville and not just be voyeurs to it. Most stayed for the q&a and the questions were a good mix of technical and artistic, which were answered deftly by Stephen M Harris, Jamie Kirkpatrick, and Jason Martin on the technical side. These three speak tech fluently, it's very sexy. Sophia, Melissa and myself fielded the creative queries.

Melissa Leo was in town fresh off her Sundance whirlwind with the jury prize winning "FROZEN RIVER". Her commitment to our project is so greatly appreciated. Producers of FROZEN RIVER , Chip Hourihan and Molly Conners, honored us in the audience along with many others who had braved the weather to see what caliber of film the Panasonic HVX 2000 and Final Cut Pro, in the hands of artists, can make.

Molly commented on how exciting it was to see Melissa, after a week of watching her onscreen at Sundance, to see her in such different roles than the ones she usually inhabits. The softer, beautiful side of Melissa. We too love to see this other Melissa onscreen, the breadth of her range only just scratched. A remarkable actor, I am in grateful awe of the gift she has given us with these performances.

Apple - Soho was a cool venue!!! Thank you to Frank who set us up and worked his Apple magic making our visit so effortless and comfortable.. To Dan for running the evening. And to Brian Popovic and Corey Smith for all for which they won't take credit.

We are applying to other Apple Stores around the country with a recommendation from the Soho staff. With any luck we will get to see our film projected in such a fabulous way again. Next time I'll sit in the front row.

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