Wednesday, February 27, 2008


We were accepted at the WIFF in Miami, details are not yet available. What I found interesting and informative were the list of facts I found on their sponsorship page and which I share here:

1. Women are decision makers!

Because 43 percent of families are headed by women, women are often the ones who make the most purchasing decisions:

1 53% of investment decisions (Securities Industries Assn);
2 55% of consumer electronics (Consumer Electronics Assn);
3 80% of home improvement decisions (Lowe’s);
4 66% of computers (Intelliquest);
5 68% of new cars (J.D. Power);
6 92% of residential real estate (Tom Peters)

2. Women’s Income Growth Accelerating!

1 Over past 20 years, US women’s income has climbed 63%, while men’s has stayed steady (+0.6%) (US Bureau Labor Statistics)

2 Women bring in half - or more - of household income in most US Households (55%) (WSJ, Nov 1997).
3 1 out of 4 USHH is headed by single female (US Bureau of the Census)
4 Professionally speaking Women are obtaining:

50% of Law School degrees,
46% of Medical degrees,
38% of Business degrees.

Among women who have completed grad school,

43.5% earn more than their husbands (New York Times, 3/26/01)

3. Women Know What They Want!

1 Women spend disproportionately more on goods and services than do men.
2 Today’s women are many things: career women, homemaker, wife, mother, daughter, grandmother. She’s a decision-maker seeking the best for herself and her loved ones.
3 She’s also a savvy consumer who spends her dollars with businesses that recognize and cater to her special needs.

4. Women are Family Health Gatekeepers

1 Make 75% of all health-care decisions
2 Control 66% of $1.5 trillion annual healthcare spending

5. Women Recognize Those That Support Them!

Arts & Culture, Kids sports, Opportunities for Women.
Women care…and they vote with their wallets

1 Environment
2 Global ethics
3 Volunteerism

Sources: Men’s Health Network - Utilization of Ambulatory Medical Care by Women: United States, 1997-98, Centers for Disease Control and Prevention (CDC), National Center for Health Statistics : Vital and Health Statistics, Series 13, # 149 : July 2001 Ipsos Public Affairs survey of insured women age 24-44 for Aetna, quoted in Marketing to Women newsletter Nov. 24, Pew Internet Report 2000

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